The Problem
Small producers have difficulties bringing their high-quality products to the right consumers.
Warum?
👩🌾 (Producers) → ❌ Lack of marketing know-how.
🛒 (Customers) → ❌ Can’t find good products.
💼 (Market) → ❌ Big producers dominate.
UX Research Methods
To understand the challenges of producers and consumers, I conducted UX research. My insights are based on qualitative & quantitative methods.
Methods
🗣️ Qualitative Methods – Interviews
📊 Quantitative Methods - Market analysis, surveys, competitor comparison
Insights & Personas – Consumer
Max (Consumer)
Age : 35 years
Location : Schaffhausen, Switzerland
Occupation : IT specialist
Situation
Max is looking for gourmet food products, but they are hard to find.
Goal
Max needs a simple way to discover unique products nearby.
Frustration
He doesn’t want to spend time on a long, frustrating search.
Insights & Personas – Producer
Anna (Producer)
Age : 42 years
Location : Bauma, Switzerland
Occupation: Self-employed
Situation
Anna sells delicacies to intermediaries, but they remain invisible.
Goal
Anna needs visibility without complicated platforms or expensive marketing.
Frustration
Anna feels overwhelmed by digital platforms and sees how large producers are more visible.
How a simple interface connects both sides
Summary
My research shows that producers struggle with visibility, while consumers struggle with finding products. An intuitive interface solves both problems.
User Flow
Based on my insights, I developed an intuitive user flow. Consumers can quickly find high-quality delicacies nearby, while producers gain more visibility.
Information Architecture
Based on my insights, I developed a structured information architecture to ensure intuitive navigation.
Consumers can quickly discover high-quality delicacies, while producers gain more visibility.
Mid Fidelity
Initial Sketches (Beta Version)
Low-fidelity wireframes serve as simple visual representations of the app’s core structure and user guidance.
High Fidelity
High-Fidelity Wireframes (Beta Version)
These detailed, visually refined designs represent the final look and feel of the app, including color schemes, typography, and interactive elements.
Color Style
Favodora combines beige, earth, and brown tones with mango, olive, and moss green. The palette appears natural, harmonious, and fresh.
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Typoghraphy
The typography for this project is based on the "Typo" font family, selected for its clean, modern, and legible appearance across all screen sizes.
Three font weights — Light, Regular, and Bold — are used consistently to create a clear hierarchy, guide the user’s attention, and enhance readability throughout the interface.
Fira Sans Condensed
Aa
Light
Heading 1
Heading 2
Heading 3
Subtitle
Body Text
Regular
Fira Sans Condensed
Aa
Heading 1
Heading 2
Heading 3
Subtitle
Body Text
Bold
Fira Sans Condensed
Aa
Heading 1
Heading 2
Heading 3
Subtitle
Body Text
Logo Concept
The Favodora logo combines the elements of shopping and favorites/heart to visually reinforce the brand message.
